034Motorsport SummerFest 2022
034Motorsport is a California based car tuning company founded in 2005. Today they offer a variety of software and hardware products for Audi, VW and BMW vehicles. Most are designed and oftentimes manufactured in-house.
SummerFest is the annual get-together event for 034Motorsport fans and customers and is held next to their shop in Fremont California. This was my first SummerFest and first car event of 2022 season.
034 service zone with four car posts was open to everybody and had their development and tastefully-tuned employee’s cars on display. You could inspect car specs and torture 034 representatives to death with technical questions. I certainly did my part! They were offering 10% discount for orders made on the spot and were taking job applications.
Every few hours there was a facility tours where you walked through the storage racks, dyno stand, some development offices and could get a taste of their day-to-day life and nature of the business.
They talked a little about cracking different car manufactures ECUs and what it takes to design, test and develop a hardware product before it hits the market.
Their founder and current CEO, Javad Shadzi, was standing in front of the grill for three or four hours to feed everyone with delicious tri-tip sandwiches and chicken thighs. Meat was very good indeed, and I have to admit that I stayed in that line more than once.
And then there was a parking lot full of (mostly) german cars and their passionate owners. Some of those participated in the judged concourse, but I didn’t stay long enough to know who the winners were. Spec lists were thoroughly impressive though and that’s when I decided against carbon fiber fenders on my MK6 GTI.
For me this was a great season kick off, and I do recommend everyone interested in car parts engineering and european cars to experience it.
Oh, and did I mention that it is free to attend? Cheers!